CenturyLink MARKETING MANAGER in London, United Kingdom
CenturyLink (NYSE: CTL) is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, Europe and Asia.
The UK&I Marketing Manager is focused specifically on creating an executing vertical and horizontal ABM programmes, as well industry and customer specific to support the GTM for the UK&I enterprise market across.
The Marketing Manager is focused specifically on adopting an ABM marketing approach to growing the wallet spend of current customers and well as developing our prospective customer base within our key verticals. The Campaigns Manager will be aligned to a specific sales team and will work closely with the sales team to help drive both acquisition and existing customer base demand and revenue growth within specific vertical sectors. This position will work closely with sales, support, product, and the wider international teams to build and execute marketing programmes to drive this growth for the local region.
The Marketing Manager will work closely with the wider EMEA Field Marketing team and the local Sales teams, as well as collaborate with the central and solutions marketing teams.
Works as part of wider EMEA Field Marketing team, with a specific remit for the UK&I enterprise market
Collaborates cross functionally with central marketing, solutions marketing and local sales teams to develop campaign narratives, messaging, and tactics.
Responsible for planning, delivering, monitoring, and enhancing horizontal and vertical marketing programmes, as well as industry and customer events in line with business objectives.
Translates go-to-market strategies and identified opportunities into actionable and measurable marketing programmes, using all elements of the marketing mix (e.g. direct communication via direct mail or email, events, PR, social media, digital marketing).
Works with external agencies to create and lead the delivery of ABM vertical and horizontal campaigns
Ensures campaigns are executed on-time, accurately, and successfully. Plans, designs, and executes marketing programmes to drive prospect interest and demand.
Manages the execution and measurement of marketing campaigns, and interacts with, and analyses, reports from our internal CRM and marketing automation systems.
Proactively monitors campaign impact, effectiveness(ROI), and market penetration rates to formulate recommendations to improve results. Tests new marketing initiatives to improve results.
Recognizes and shares data trends and recommends best practices based on successful campaigns. Recommends new tools to better the overall marketing process.
3yrs marketing and/or sales experience in software or hi-technology industries, preferably in B2B marketing.
Proven experience working with sales teams and supporting programmes to drive awareness and sales
User of marketing and salesforce automation tools (e.g. Marketo, Salesforce.com at http://salesforce.com/ , etc.)
Ability to consistently produce results on time and within budget
Excellent communication skills: verbal, written and presentation
Attention to detail
Highly motivated, energetic individual who thrives in a fast-paced environment and comes with start-up 'anything and everything' mentality.
Capable of creating content internally or leveraging agencies where appropriate
Strong interpersonal skills with the ability to establish positive relationships with team members.
Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines.
Ability to work independently and take the initiative
Good understanding of the B2B IT Market.
Alternate Location: UK-Berkshire-Winnersh; UK-Hampshire-Basingstoke; UK-London-Fleet Place
Requisition #: 194436
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
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We are committed to providing equal employment opportunities to all persons regardless of race, religion, colour, sex, age, disability or sexual orientation or any other status protected by local or national law. We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. We participate in the A-Check Pre-employment Screening Program or the Electronic Employment Verification Program, depending on location.
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/